Vision Critical Limited (“Vision Critical”, “we”, “us”, “our”) respect your preferences concerning the treatment of personal information that we may collect from your use of the visioncritical.co.uk website and your interactions with Vision Critical off-line. This policy lets you know how we collect and use your personal information, and how you can control its use. This policy describes the broadest potential use of personal information throughout our website and in off-line transactions that is consistent with the terms of this policy; however, we may make far less use of your personal information.

Our website provides links to non-Vision Critical sites we believe may be of interest to you. Those sites are beyond our control. You are advised to check the privacy policies and terms of use of any such sites before providing your personal information to them.

Types of personal information and how we collect it:

Personal Information: This policy covers the following personal information that Vision Critical collects through your use of our site and in connection with off-line communications. Specifically, Vision Critical may collect this information from offline and online registrations and forms, communications and interactions, sales inquiries and transactions

• Contact information, such as name, physical address, telephone number(s), email address, and company details. The majority of the information collected under this category is business contact information.
• Transactional information, including information about the products and services you request.
• Event and conference participation information such as lectures, classes or booths attended or visited during an event or conference hosted or attended by Vision Critical. If we use electronic tracking technologies at an event, we will provide notice in the event registration materials and/or correspondence.

Electronic Communications Protocols: In addition to the information specified above, Vision Critical may collect information about your use of our website through electronic communications protocols. As is true when you visit most websites, Vision Critical may automatically receive information from you as part of the communication connection itself, which often consists of network routing information (where you came from), equipment information (browser type), and date and time. Vision Critical also uses embedded URLs and embedded pixels to capture additional information.

Embedded URLs: Vision Critical also uses a tracking technique that employs embedded URLs to allow use of the site without cookies. Embedded URLs allow limited information to follow you as you navigate the site, but is not associated with personal information and is not used beyond the session.

Embedded Pixels: On the Web site, Vision Critical may use embedded pixel technologies on selected pages for the purposes of identifying unique user visits to our website as opposed to aggregate hits. In addition, these technologies are used in emails to provide information on when the email was opened to track marketing campaign responsiveness.

Use and sharing of personal information:

Vision Critical uses (and, where specified, shares) your personal information for the following purposes:

To engage in transactions. Vision Critical may use personal information such as name, physical address, telephone number, email address, and company to engage in transactions with you.

To provide support or other services. Vision Critical may use your personal information to provide you support or other services you may be interested in, as well as product updates, product patches and fixes and other similar communications.

To tailor marketing to your needs and respond to your requests. Vision Critical may use your personal information to provide you with notices of new product releases and service developments. Vision Critical also may use your personal information to respond directly to your requests for information, including registrations for newsletters or other specific requests.

To comply with legal requirements. Vision Critical may be required to disclose your personal information in order to comply with legally mandated reporting, disclosure or other legal process requirements. Vision Critical will use reasonable efforts to limit the personal information it provides for these purposes.

Please note that your personal information may be transferred, accessed and stored globally as necessary for the uses stated above in accordance with this policy. While Vision Critical may share your personal information with agents and contractors in order to perform the functions listed above, we require that they treat your personal information in accordance with this policy.

Opting Out. visioncritical.co.uk enables you to opt out of marketing communications. You may opt out of email marketing by using our general unsubscribe automated link that is included in Vision Critical marketing emails. If you have any problems using our opt-out mechanism, please send an email to using the form available on our Contact Us webpage, indicate “opt-out” in the subject line, and specify what problem you have encountered in the body of the message.

Some non-marketing communications are not subject to general opt-out, such as communications related to software updates and other support related information, patches and fixes, quality assurance surveys, and disclosures to comply with legal requirements.

Compliance issues:

If you believe your personal information has been used in a way that is not consistent with this policy or your specified preferences, or if you have further questions related to this policy, please contact us by email using the form available on our Contact Us webpage, indicate “compliance” in the subject line.

Policy Updates:

We may update this policy from time to time. We will post a prominent notice in this section of this policy notifying users when it is updated. If we are going to use your personal information in a manner different from that stated at the time of collection, we will notify you via email, and you will have a choice as to whether or not we use your personal information in this different manner.